(Central News Agency, Taipei 12) China’s domestic tourism is considered one of the important engines of economic recovery. As Harbin and other cities have been booming since last year, the official tone of the tourism market has recovered significantly, and this year is called the “new cycle of prosperity”, the number of domestic tourists is expected to exceed 6 billion within the year.
Based on Hong Kong 01 and China Business News, the China Tourism Academy under the Ministry of Culture and Tourism of the People’s Republic of China recently released the “Analysis of China’s Tourism Economic Activity in 2023 and Development Forecast to 2024″, indicating that it is China’s tourism market this year ” increases both supply and demand and is positive and optimistic.” These are “domestic tourism”, “inbound tourism” and “outbound tourism”. Key indicators will maintain growth rates of more than 20% and are even expected to exceed the all-time highs set in 2019.
This report states that the key to the prosperity of China’s tourism market this year is that the overall tourism market and the tourism industry chain will be significantly restored in 2023, and the confidence of tourism companies will be stable. In 2023, the number of domestic tourists and income in China will more than double annually, returning to more than 80% from 2019; the number of inbound and outbound tourists will exceed 190 million, an increase of more than 2.8 times compared to 2022.
The report also states that various data indicate that sentiment in the travel market will remain high in 2023.
The average willingness of residents to travel during the year reached 91.86%, which is a new record, 4.52 percentage points higher than in 2019; the average comprehensive index of national tourism economic activity in 2023 is 109.95, close to the same period in 2019; the annual confidence of tourism entrepreneurs Index is 97.68, which is 1.67 percentage points more than in 2022; the national comprehensive tourist satisfaction index is 80.04, which is a satisfactory level and largely corresponds to the satisfaction level of 2019.
The report notes that thanks to the support of positive factors in the macro environment and micro demand this year, the tourism economy will maintain “both supply and demand, will be positive and optimistic.” The tourism economy will enter a “new cycle of prosperity” after an unconventional recession and deep depression. The number of domestic tourists in China is expected to exceed 6 billion within the year, domestic tourism revenue is expected to exceed 6 trillion yuan, the total number of inbound and outbound tourists will exceed 260 million, and international tourism revenue will once again reach the $100 billion mark USA.
However, compared to the optimistic view of Chinese officials, foreign media views on the recovery of China’s cross-border tourism market are relatively conservative. China’s New York Times website reported that China’s cross-border travel market has not recovered as expected, both inbound and outbound.
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The report stressed that the main reason that prevents Chinese people from going abroad is still “economic”. Although China’s economic growth has rebounded since the epidemic, the pressure of the real estate downturn has weighed on China’s domestic consumer spending and confidence.
On the other hand, although the Chinese government is trying to relax various policies to attract more foreign tourists to China, China’s official policies are facing environmental challenges. Global geopolitical tensions are also an uncertain factor. As China clashes with the United States, the United States and Europe are embroiled in a trade dispute that has forced multinational companies to scrutinize their business in China, which has also affected the tourism industry. Analysts believe that China’s international tourism market will not be able to fully recover until 2025. (Editor: Wu Baiwei/Zhou Huiying) 1130212
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