Launching an exclusive campaign to harness the power of the auspicious Year of the Dragon, contributing to an 8-10% increase in economic activity in the mall.
- The total amount of investment is 100 million baht (US$ 2.8 million)to create an extravagant experiencecombining traditional Thai-Chinese culture, prosperity rituals, bargain shopping and a wonderful cultural show. The holiday goals attract more than 3.5 million visitors, both Thai and foreign tourists, during February, contributing to growth of 8-10% in economic activity within the shopping center compared to the same period of the past year.
BANGKOK, THAILAND – Media OutReach Newswire – February 6, 2024 – CONSIAMa global landmark along the Chao Phraya River, in collaboration with Ministry of Culture, Department of Cultural Promotion, Thai Chamber of Commerce and Board of Trade of Thailand, as well as private partners including Hatakabb (Sim Tien Hor) Company Limited, Reference Sathorn-Wongwianyai and Tao Kae Noiaims to preserve and popularize Thai-Chinese cultural traditions by ushering in the new year with a grand Chinese New Year celebration, “CHINESE NEW YEAR 2024 ETERNAL PROSPERITY ICONSIAM,” from February 7-11, 2024. The highlight of this year is asking for blessings by participating in ceremony under the leadership of Pak Tai Temple from Hong Kong, held at ICONSIAM, a place known as the center of abundant and auspicious blessings. In addition, the witness “Wheel of Fortune with Dragon Blades” first time in Thailandand enjoy the showcase The traditional dragon-headed lion dance, as well as an outstanding show by the Hunan Acrobatic Troupe, a Sichuan costume and make-up show, and a Chinese opera show. This celebration not only strengthens the authority of ICONSIAM as leading world direction but also presents a unique opportunity for locals and foreign visitors to immerse themselves in the cultural extravaganza along the banks of the Chao Phraya River.
Regarding the worldwide recognition of ICONSIAM as a world landmark after the successful celebration of the New Year, Mr. Supoj Chaivatsirikul, Managing Director of ICONSIAM Company Limited, said that the company continues to strengthen its status as a global landmark by working with public and private partners to organize an extravagant Chinese New Year celebration based on the concept of “Combine the power of the Great Dragon to celebrate an auspicious year. With general investments 100 million baht (US$2.8 million), the celebration aims to provide an exceptional experience to visitors throughout February. The celebration is divided into two phases, starting with the campaign trip to Hong Kong “The Great Journey of the Dragon 2024“, which will last from today until February 18, 2024. The second phase includes activities on rituals of prosperity, successful shopping and wonderful cultural performances of Thai-Chinese traditions, which will take place from 7 to 11 February 2024. The aim is to provide a holistic and favorable experience for both Thai and foreign tourists.
In addition, Mr. Supoi published “Data from Ministry of Tourism and Sports reported 1,300,363 tourists trips to Thailand in the first half of January 2024 from January 1 to 14 with total expenses over 63,205 million baht (US dollars 1.8 billion). The highest place was taken by Chinese tourists, followed by visitors from Malaysia, South Korea, Russia and India. This indicates a positive trend in the recovery of tourism and economic expansion, especially during the Chinese New Year celebration, which is considered an important and auspicious event for Thai-Chinese descendants.”
“Chinese New Year celebrations in 2024 are expected to generate significant spending, exceeding 34,000 million bat (971 million USD)contributing to the Growth of retail consumption by 8-10%. within the shopping center compared to the same period last year. Mr. Supoj expressed confidence that ICONSIAM’s various campaigns will elevate Thailand’s Chinese New Year celebrations to a global festival, attracting more than 3.5 million visitors and further boosting retail spending at ICONSIAM.
Don’t miss the chance to be a part of this extraordinary celebration during “CHINESE NEW YEAR 2024 ETERNAL PROSPERITY ICONSIAM” from 7 to 11 February 2024 at ICONSIAM, Charoen Nakhon Road. For more information visit www.iconsiam.com
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